One of the best ways for local businesses to promote themselves is by getting local search engine traffic. The following are some effective local search engine optimization methods that will help you to rank better.
As a local SEO marketer, you should learn to control targeted information across the web. Local SEO, when it helps you get information for other business's websites, gives you a leg up on your competition. There are local aggregators online that will search through the whole internet to find any information they can get on your business. You can submit your company's information to these aggregators (infoUSA and Localeze are two of them). You will, of course, have to be cautious about a few things when you do this. Your local listings run the risk of incorrect information being located on other websites. When this happens you need to contact the original source of the information and ask for it to be corrected. This usually takes time so you�ll have to wait this fix finds its way into the local websites. One of the most overlooked local SEO techniques is to make sure that your ads mention all of the places in which your business operates. You should write out every state, county and town that your business operates within. How should you go about this? If you just make a bullet list of places your ads won't get a lot of attention from the search engines but if you mention them within the context of your content you should do okay. This is because you will help the search engines learn more about your activities and where they are happening. This plays some role in helping you with your local SEO efforts. The major thing that you need to remember when putting together your local SEO campaign is that, while all of these tips seem easy enough, using them together can do quite a lot for your success.
Aim at diversifying your anchor text. Every SEO marketer knows the value of long tail keywords and how they can help you rank better in the search engines and when you�re working with Local SEO, that�s exactly what you�re doing. This gives you the opportunity to play around with the anchor text of your links, which means you should try to have a wide variety of anchor text diversification to expand your reach. As an example: "New York Chocolate Store" is just one option for chocolate sellers in New York. Go ahead and create incoming links for other variations of the same keyword phrase, such as �Chocolate Store in New York�, or �Chocolate Stores in Manhattan, New York.� Don't ever forget the value that search engines place on anchor texts; use as many different versions as you can think up to raise your rankings online.
In summary, these local SEO techniques can be very effective in bringing you more quality traffic. Local SEO is not that complicated once you learn the basics and don't leave anything out.